Problems
Target Audience
User Persona
Moodboard
Logo Development
Initial Mood Board
Final Mood Board: Freedom
Pencil Sketches
Digital Roughs
Final Logo
Concept:
Adventure
Independent
Freedom
Involvement
Themes
Ideation
Branding
User Research
UX/UI Design
Tools
Illustrator
Photoshop
Indesign
Adobe XD
Timeline
2 Months
A mobile app for female travelers.
Every year, countless women have been
harassed or sexually assaulted when they travel alone.
During my initial research, I discovered 3 major reasons it is dangerous for women when they travel alone.
Background
British Airways released a report of “Global Solo Travel Study.” They analyzed trends in the various travel markets worldwide, group attributes, reasons
for travel, and the most attractive destinations. According to the survey, more than 50% of females worldwide have chosen to travel alone, and 25% said
they have plans to travel alone.
Harassment is the most considerable trouble for females in strangers, quickly leading them to the victim.
Women are much more likely than men to be the victims of sexual harassment and sexual assault. That’s why women should know how to protect
themselves and stay safe during the trip.
Goals
Help women to protect themselves and prevent themselves from getting hurt while traveling.
I hope more people will care about this problem in the future. Provide some safety tips for audiences, and help them have some
areas to communicate with each other. They are teaching people how to protect themselves when they travel alone. Providing some advisories for women travelers, and they can have some specific knowledge.
I use the arrow elements to the logo design,
which means this brand will provide to you the
right way and safe way when you travel.
And I use different typefaces to create a con-
trastive feeling for the audience.
People who prefer traveling alone and they experienced some
dangerous situations even to be a victim during traveling
People who have plans to travel alone in the future
People who cares a lot about this topic because their family members prefer traveling alone.
The Experienced Person
Having travel plans person
The Parent
Never been there before
Don’t know what to do when you’re in danger
Lack of self-judgment
Unfamiliar with the surrounding environment
Lack of awareness against crime and prevention
Trust strangers the most of the time
Age: 35
Occupation: Youtuber
Major: New Media
Degree: Bachelor
Income: $6.6k/yr
Favorite Brands:
Olivia Ellis
Goals:
Frustrations:
TYPOGRAPHY
Color Palette
Poster Development
Mobile app Development
A
A
Garamond
Regular
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890
1234567890
Sketches
Idea Improvement
Final Poster Series
Sketches
User Flow
Wireframe
Splash Screen
Home
Before You Go
Warning Announcement
Call to Police
Where I Am
Local Information
Where Go?
What Nearby?
SOS
Safety Tips
Log Out
Onboarding
Login/Signup
Social Media Signup
Book your trip
Clothing
Forgot Passward
Hotel
Trip Plan
Accommodation
Food
Transportation
Places
Station
Events
Navigation
Location Sharing
Create Account
Log In
Welcome to OnMyWay
+1
Phone number is required
Haven’t received the code?
Send Code
Sign up with
Home
Safety Tips
BEFORE YOU GO
WHERE I AM
LOCAL INFO
SOS
Home
Safety Tips
SOS
BEFORE
YOU GO
BEFORE
YOU GO
Book Your Trip
WHERE
I AM
WHERE
I AM
Location Sharing
Home
Safety Tips
SOS
Location Sharing
Share your current location
Home
Safety Tips
SOS
Enter V-code
SMS V-code has been sent to +1 000000000
Haven’t received the code?
Resend 56s
LOCAL
INFO
LOCAL
INFO
Home
Safety Tips
SOS
Where to
What nearby
Home
Safety Tips
SOS
Where to
Most popular places
Paris
London
Shanghai
Las Vegas
Korea
New York
City
Home
Safety Tips
SOS
Paris
Recommendation
Paris
Overview
Restaurant
Food
Things to do
Paris, city and capital of France, situated in the
north-central part of the country. The modern city
has spread from the island (the Île de la Cité)
and far beyond both banks of the Seine.
Read More
Home
Safety Tips
SOS
Nearby
Place
Station
Food
Event
Warning Announcement
Call to Police
Warning Announcement
ALERT
STOP
Warning Announcement
ALERT
STOP
Safety Tips
1
Do Your Research
Get to know your destination in depth before you arrive. Read traveler reviews and consult with locals for information about
the safest neighborhoods, places to stay and incidences of crime.
Call to Police
SOS
I’m Safe
Olivia prefers traveling in past years, and she has lots of experiences of
traveling alone, and she believes that safety is very important when traveling.
Wants to see the lives of different people and listen to the stories of them.
She experienced that her camera being robbed while she taking photos.
wants to tell people how to decrease and avoid dangerous occurence.
She rarely to enjoy the travel, because her traveling is for work.
Lots of women do not know how
to protect themselves when they
endangered.
Creative
Brave
Funny
Enthusiastic
Age: 22
Occupation: Graduated Student
Major: Finance
Degree: Bachelor
Income: No
Favorite Brands:
Alice Gu
Goals:
Frustrations:
Alice is a recently graduated student, because she did not know what kind of work she should do, so she wants a gap year to go to
lots of places to enhance her life experience to find her real interest.
Wants to know the people who have a different life with us.
Never deals with problems by herself when traveling
Looking for some companions who can be on the road in
the same schedule, because she wants to travel with other people.
Experienced being robbed
of money while traveling before.
Has been some news reports that female travelers have
been in danger or even lost their lives when traveling alone.
Creative
Friendly
Brave
Independent
Age: 45
Occupation: Engineer
Major: Electronic Engineering
Degree: Master
Income: $98k/yr
Favorite Brands:
Jason Smith
Goals:
Frustrations:
Jason’s daughter prefer to travel alone during summer and
winter, so jason very cares about the news of alone traveler safety.
Letting his daughter know how to avoid dangerously.
Jason’s daughter does not like to have too much connection.
More closely with her daughter, and needs her to tell him she
is safe when she traveling.
He thinks his daughter is too young to hadle lots of thing by herself and she is very easy to believe stangers.
He does not know how to let his daugher understand the importance of traveling alone.
Sensitive
Friendly
Patient
Easy-going
Information Archetecture
Card Sorting–What does a desirable
Information Architecture look like?
Based on the personal traits of personas,
I came up with a card sorting exercise to further
understand desirable information architecture.
First, I separated several modules, which are the
main categories for information architecture. Second,
I wrote some functions we could use under each
category according to the several main types.
Call to Police
Safety Tips
Booking
Upcoming
Events
Sharing
Your
Story
Safety Tips
Weather
Acommodation
Flight
Documents
Calender
Destination
Baggage
Build
your trip
Food
Offer
Search
Transportation
Payment
Address
Navigate
Rate/Price
Notifications
Before You Go
When You Get There
Our Service
Final Design
Systematic project management helps to improve design execution. During this project, I generated a systematic platform for designing an approachable user experience by tidying up and sorting the complex information. As a result, it helps me to search quicker and explore ideas more accessible.
Empathy is a fundamental principle in UI/UX design. It is essential to know target audiences and users, which helped me understand more needs and wants from users' perspectives, considering accessibility, diversity, and inclusion. Empathizing helps me look deeper into situations so that I can think and create solutions for problems. It must help our users' problems while also accomplishing their needs.
What I Learned
Be Organized:
The Mindset of Empathy:
Before You Go
Log In&Sign In Screen
Home Screen
Where I Am
Local Information
SOS
Safety Tips
